Strategic Advisory

Strategic Advisory for Enterprise Technology Businesses

We work with technology companies at the point where strategic intent meets enterprise complexity — opening C-level access, shaping high-value pipeline and converting strategic opportunities across DACH, EMEA, AMER and APAC.

DACH / EMEA / AMER / APAC C-Level Enterprise Relationships Strategic Advisory

Advisory Focus

Enterprise GTM & Sales Strategy
Strategic Account Development
Partner & Channel Development
Complex Deal Advisory

Services

How we create strategic leverage for enterprise technology businesses

Enterprise Sales Advisory

We operate directly within complex B2B enterprise sales processes — providing strategic deal guidance, executive stakeholder navigation and the commercial judgement required to advance and close high-value opportunities.

Strategic Market Access

We open doors that are otherwise closed — leveraging established C-level relationships, board-level credibility and sector authority to create access to enterprise accounts and strategic conversations that matter.

Strategic Partnerships

We develop and shape high-value commercial partnerships — identifying the right strategic relationships, structuring commercial models and ensuring partnership programmes translate into tangible revenue and market access.

Revenue & GTM Advisory

We sharpen commercial positioning, enterprise value narrative and go-to-market execution — translating strategic intent into measurable revenue impact across target markets and enterprise segments.

25+
Years of Expertise
30+
Enterprise Clients
4
Global Regions
C-Level
Executive Access

Profile

Why we are a strong strategic partner

Max Salmen
Max Salmen View LinkedIn Profile

Background

Founder Max Salmen is a seasoned enterprise growth and strategy leader with nearly 25 years' experience building and expanding complex B2B software, SaaS, enterprise video, digital workplace and learning technology businesses across international markets.


He has held strategic commercial roles with Vimeo, Qumu, Fuse and Skillsoft, working at the intersection of enterprise sales, market development, executive stakeholder engagement and complex multi-party decision environments. His focus is on helping technology businesses access, shape and convert strategic enterprise opportunities with the discipline, credibility and commercial judgement required at board and C-level.

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Nearly 25 years of hands-on enterprise experience across international B2B software, SaaS and technology markets.

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Deep domain knowledge across enterprise video, digital workplace, learning & development, corporate communications and sales enablement.

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Proven track record engaging C-level and board stakeholders within complex, multi-party enterprise decision environments.

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Strategic advisory delivered with direct execution — we do not advise from the sidelines; we operate at the level where enterprise decisions are made.

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International coverage across DACH, EMEA, AMER and APAC with deep understanding of cultural and commercial nuances in each market.

Experience

Selected companies and enterprise environments

Selected organisations and enterprise environments we have worked with, sold into, advised and developed strategic commercial programmes for across our enterprise technology practice.

Vimeo
Qumu
Skillsoft
Fuse
ABB
Adidas
BAE Systems
Barry Callebaut
Bayer
BMW
Commerzbank
DHL
Emirates
E.ON
European Patent Organisation
Fraport
Hilti
HSBC
Lufthansa
Mercedes-Benz
Nespresso
Nestlé
Novartis
Philip Morris International
Porsche
Roche
Schwarz Group
Swarovski
Swatch Group
Volkswagen Group
Zalando

Names are shown as selected experience references and do not imply current commercial engagement, endorsement or partnership.

Our Proven Process

Senior, hands-on and uncompromisingly outcome-focused

01

Analysis & Strategic Assessment

We identify unique challenges and growth opportunities through in-depth market analysis, enterprise customer profiling and stakeholder mapping — building the strategic foundation every engagement requires.

02

Strategic Positioning

We craft precise commercial positioning and deal strategies aligned with board-level buying behaviour — constructing approaches that reflect how organisations at C-level actually evaluate, decide and commit.

03

Execution & Engagement

We open enterprise conversations through established C-level credibility and sector authority — driving impactful results through rigorous account planning, commercial qualification and hands-on engagement at every stage.

04

Ongoing Advisory & Support

We provide continuous strategic monitoring and support to ensure sustained success — adapting positioning, refining pipeline strategy and maintaining executive relationships as markets and opportunities evolve.

Global Partnership

Driving lasting impact together

We partner with Advanced Development Agency (ADA) on global projects — combining deep enterprise advisory expertise with ADA's proven capabilities in strategic development, operational planning and digital transformation to ensure excellence and the desired outcome for global organisations.

Salmen Advisory
Enterprise Strategy & C-Level Access
ADA
Strategic Development & Digital Transformation
Advance and Never Settle
Learn More About ADA

Contact

Get in touch

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